BMO in the MO’rning – Granger Smith’s clothing line, Yee Yee Apparel, launched its winter collection on Friday. With a varied selection of sweatshirts, tees, hats and more, the new merchandise comes with another added perk: its focus on charitable efforts.
A portion of the proceeds from each item sold from the winter collection will benefit Release Recovery Foundation, a program for sober and transitional living founded by The Bachelorette alum Zac Clark. Zac has a personal connection to Yee Yee Apparel: Granger’s brother and brand co-founder, Tyler, got to know Zac on the set of the show, where they were both contestants during the same season.
“The minute I met Zac, we connected. I could see his heart,” says Tyler. “He’s a great human. After learning a little about Zac’s story, where he came from, how he overcame certain struggles and now being in the position he is to help so many others, I knew I wanted to do anything we could as a company to help further his mission.” Over the years, Yee Yee Apparel has provided over $250,000 to charities the brothers feel passionate about. #BMOintheMOrning #GrangerSmith #Kicks96